Trip to 'Birminumm'

I went to Birmingham last week to see what was poppin' in the world of Fashion Marketing & Branding...

Here's a little mind map I drew up on the train [£7 return!! :)] of things to look out for (using some reference from 'The Future Laboratory") :



If you can't read the headings from the image, they are:

• resurgence of TRADITIONALISM (since the current age of mass marketing and advertising this has disorientated the consumer so brands now perhaps need to revert back to their roots)
• RETRO - pretty much the same as above.
• ETHICAL & MORAL
• 'new consumers' want LOCAL, PERSONAL, SIMPLE & HONEST characteristics in a brand
• brands desperate need for BRAND LOYALTY
• BRANDTOCRACIES - conversational marketing, collaborative, creative. More interaction and communication.
• because it's easier to buy online, retail stores need to sell HERITAGE, IDENTITY & EXPERIENCE
• SHOCK & AWE Marketing
• POP UP/Temporary Shops
• Brands trying to be a PERSONALITY, not an ENTITY