Conviviality Culture:// Nike Better World

Rather than viewed as good Samaritans with genuine sincerity, more often than not, corporation’s efforts to do good for the environment, society, and humanity in general are met with cynical critics and skeptics. The same goes for Nike when it announced its CONSIDERED DESIGN initiative 2 years ago or at last years Aids awareness program. A reason why Nike created Nike Better World website.

Part Public Service Announcement (PSA), but without the lengthy preaching, Nike Better World highlight all the initiatives Nike is implementing locally as well as globally which is a major trend for many businesses currently. The site, however, isn’t merely a corporate mouth piece but ask visitors to participate by redirecting them to different sites or simply address the issues publicly via Twitter and Facebook. From people close to the Better World project, the site is only the starting point with more to come later this year.

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