"Survival of the Fittest" - BAPE X Stussy AW10

This winter sees the collaboration of two icons in streetwear, two labels which have proven to become cult brands and international influencers through, not only fashion, but design, communication, branding and generally staying fresh. BAPE and Stussy have merged their distinctive styles and iconography together with the skull and camo, specialized with the Stussy 'doodling handwriting' and the BAPE Ape, creating an extensive collection of apparel and footwear.

The collection can be divided into two styles, one which is more orthodox street wear with printed graphic t-shirts, shell jackets and embellished denim, and the other with a more subtle palette and follows a more mature cut-and-sew styling with oxford button downs, cardigans, and unadorned blues. The collection, aptly named, “Survival Of The Fittest”, is designed to celebrate Stussy’s 30th Anniversary, and points to the evolution of both brands through the years, and adapting to the market with incredible foresight and creativity for survival which I feel some brands should try and aspire to, not only in the realms of streetwear.

In any case, both labels have done way more than simply survive, and the collection is set to hit the racks very soon, on November 27th.