HERE COMES THE NEIGHBOURHOOD | Exclusive Trailer

Generation WE = Local. Niche. Social
With all the turbulence and socio-economic problems and unrest, clever brands and companies will collaborate to give back to the community and help repair a fractured global society on a local and 'real' basis - NOT by adding an extra '0' on to the end of a pay check for Africa or a War-stricken Middle Eastern Country. Brands are looking inwards and locally to show support and create civic harmony. There are so many adverts through so many channels and media, the future of creating loyalty and strong bonds is through emotion. This is where I see the future of Fashion Marketing and Branding as a macro trend and I pick this apart through sub-trends (micro trends) of which I have came across through personal research and from taking valuable notes from trend briefings by LS:N Global of the Future Laboratory, magazines and journals such as Harvard Business Review, Monocle, The Economist and Viewpoint.

I have been inspired by the collaborative and convivial mindset to transform Wynwood Miami into an outdoor gallery featuring an array of internationally acclaimed and locally respected street artists, graffiti writers and muralists. HERE COMES THE NEIGHBOURHOOD is a short-form Docuseries exploring the power of Public Art and innovation to uplift and revitalize urban communities. Do you think a UK city council will take heed of this creative and efficient repair initiative any time soon?

Rurban Bleisure:// KJOSK + Balestra, Berlin

Beautifully depicted in a short documentary:
Bleisure - Business merging with Leisure in modern sociecty
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Rurban- Rural lifestyle without comprimising the connectedness with urban living

Hidden in a 600 square meter big garden in Berlins’ neighborhood Kreuzberg, Rosmarie Köckenberger welcomes her guests, friends and residents to have a coffee and a warm chat in her KJOSK.

An almost 50 year old, white painted double-decker bus is used as a mom-and-pop store where people can play Super Mario together, eat local sausages and have a after work beer.
Rosmarie offers with her KJOSK a special place, overgrown with greens, to settle back from the bustle of a big city in a familiar atmosphere.

From this point of view she introduces Balestra, a Berlin based agency. Not quit an event nor an advertising agency, Rosmarie appreciates „the perfect mixture of working with friends, having fun and professional work which is the most important part of a good collaboration”. In a time when more and more people work long hours and have less time for friends and family Balestra tries to make room for exactly those elements by incorporating them in their work ethic.” This way of working makes the agency so avant-garde and leads to successful projects such as The Kubik, an outdoor light and room installation and one of the most famous projects by Balestra.

Part of the Avant Garge Diaries.

CE - SK8THING, HISHI & Toby Fretwell

I met Toby and SK8THING whilst interning at Jacket Required in the summer.
Really nice down to earth guys - with their group venture (including Hishi) being anything but down to earth. Stand out pieces were the translucent coach Jacket, unique graphic prints and highly detailed yet 'pure' cut and sew pieces. The brand is radically refreshing and put of the box, something to shake up the streetwear game in SS12 hopefully.

Veteran streetwear designer SK8THING has a knack for building brands while maintaining an elusive, mysterious, superhero-like identity. Continuing his unpredictable style, the Japanese artist teams up with familiar colleagues Hishi and Toby Feltwell, collaborators of BAPE and BBC, to form a triumvirate of design talents under the brand name C.E. The above video offers a glimpse into C.E.’s philosophy as well as the brand’s early influences. Working from the opposite spectrum of fashions recent vintage workwear revival, the world anxiously awaits for C.E. to provide something a little different than the current crop of graphically based brands. via Hypebeast


btw:// Those rotating shelves had me tripping the first day, genuinely thought I was dizzy from dehydration or something... turns out the shelves are just cool as f**k.