Generation WE = Local. Niche. Social
With all the turbulence and socio-economic problems and unrest, clever brands and companies will collaborate to give back to the community and help repair a fractured global society on a local and 'real' basis - NOT by adding an extra '0' on to the end of a pay check for Africa or a War-stricken Middle Eastern Country. Brands are looking inwards and locally to show support and create civic harmony. There are so many adverts through so many channels and media, the future of creating loyalty and strong bonds is through emotion. This is where I see the future of Fashion Marketing and Branding as a macro trend and I pick this apart through sub-trends (micro trends) of which I have came across through personal research and from taking valuable notes from trend briefings by LS:N Global of the Future Laboratory, magazines and journals such as Harvard Business Review, Monocle, The Economist and Viewpoint.
I have been inspired by the collaborative and convivial mindset to transform Wynwood Miami into an outdoor gallery featuring an array of internationally acclaimed and locally respected street artists, graffiti writers and muralists. HERE COMES THE NEIGHBOURHOOD is a short-form Docuseries exploring the power of Public Art and innovation to uplift and revitalize urban communities. Do you think a UK city council will take heed of this creative and efficient repair initiative any time soon?
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