CE - SK8THING, HISHI & Toby Fretwell

I met Toby and SK8THING whilst interning at Jacket Required in the summer.
Really nice down to earth guys - with their group venture (including Hishi) being anything but down to earth. Stand out pieces were the translucent coach Jacket, unique graphic prints and highly detailed yet 'pure' cut and sew pieces. The brand is radically refreshing and put of the box, something to shake up the streetwear game in SS12 hopefully.

Veteran streetwear designer SK8THING has a knack for building brands while maintaining an elusive, mysterious, superhero-like identity. Continuing his unpredictable style, the Japanese artist teams up with familiar colleagues Hishi and Toby Feltwell, collaborators of BAPE and BBC, to form a triumvirate of design talents under the brand name C.E. The above video offers a glimpse into C.E.’s philosophy as well as the brand’s early influences. Working from the opposite spectrum of fashions recent vintage workwear revival, the world anxiously awaits for C.E. to provide something a little different than the current crop of graphically based brands. via Hypebeast


btw:// Those rotating shelves had me tripping the first day, genuinely thought I was dizzy from dehydration or something... turns out the shelves are just cool as f**k.