The collection can be divided into two styles, one which is more orthodox street wear with printed graphic t-shirts, shell jackets and embellished denim, and the other with a more subtle palette and follows a more mature cut-and-sew styling with oxford button downs, cardigans, and unadorned blues. The collection, aptly named, “Survival Of The Fittest”, is designed to celebrate Stussy’s 30th Anniversary, and points to the evolution of both brands through the years, and adapting to the market with incredible foresight and creativity for survival which I feel some brands should try and aspire to, not only in the realms of streetwear.
In any case, both labels have done way more than simply survive, and the collection is set to hit the racks very soon, on November 27th.
New Era XC has used the mould of the cult product as a platform for self-expression. Uniting nine decades of design and fashion experience with the creative minds of tomorrow. The international headwear and apparel brand welcomed a shortlist of 90 graduate artists from some of Europe’s most prestigious design schools to unleash their creativity on a New Era 59FIFTY, in celebration of the brand’s 90th anniversary. The artist who has displayed the most uniquely creative expression in headwear design will secure a £10,000 bursary, with the intent of assisting their launch into their chosen artistic career. The exhibition, will display the 90 works of art. The showcase will also play launch to the corresponding limited edition New Era XC collector’s book, highlighting images of the 90 works of art along with biographies of the gifted graduates, and a snapshot of the brand’s nine decades in fashion, design and sport.
What I have found from my own personal research within the UK retail environment and experiences when shopping is that the larger chain stores and MNC's (Multi-national corporations) want MASS custom, not MY custom. The service was less inviting and impersonal in comparison to a smaller, independant shop and even vintage/second hand shops. Smaller inde's are generally more welcoming and interesting in serving you personally I feel - probably because at this time more than ever, every sale counts! I think it is public perception that most local brands are synonymous with good quality and good service more than larger chain stores
In the current economic struggle and cuts, customer service is more important than ever! If the customer isn't treated right then they will be reluctant to spend their money - they want to get the most from their spending, which includes the in-store experience.
