New Era XC – London Launch | Video

New Era has launched an interesting and collaborative way to celebrate their 90th anniversary by producing a special New Era XC Collection. It is a customizable blank New Era 59FIFTY cap and they have reached out to the cream of the crop of 90 graduate art students from all over Europe’s most prestigious art schools.

New Era XC has used the mould of the cult product as a platform for self-expression. Uniting nine decades of design and fashion experience with the creative minds of tomorrow. The international headwear and apparel brand welcomed a shortlist of 90 graduate artists from some of Europe’s most prestigious design schools to unleash their creativity on a New Era 59FIFTY, in celebration of the brand’s 90th anniversary. The artist who has displayed the most uniquely creative expression in headwear design will secure a £10,000 bursary, with the intent of assisting their launch into their chosen artistic career. The exhibition, will display the 90 works of art. The showcase will also play launch to the corresponding limited edition New Era XC collector’s book, highlighting images of the 90 works of art along with biographies of the gifted graduates, and a snapshot of the brand’s nine decades in fashion, design and sport.


View the short video and prepare to look out for exhibitions coming up:
_4-7 November - London
_11-13 November - Berlin
_18-20 November - Milan
_25-27 November - Barcelona
_2-4 December - Paris