a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
Arguably the center of the world, New York City, is perhaps one of the first cities in the world to experience a new trend or idea going from a single person or a small group of people, to becoming a full-fledged, mass market deal. In R+I Creative's new film, 'INFLUENCERS', the directors, Paul Rojanathra and Davis Johnson attempt to understand how trends and creativity become contagious; how influencers exert their influence, and how something grows from a happening into a phenomenon. The short documentary features interviews with New York City’s leading creatives from art & design to music, such as Jeff Staple, Dao Yi of Public School, and Rob Stone and Jon Cohen of Cornerstone. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
The documentary is also a part of an online experience which includes a special mixtape by Baptman to drop on November 10th, and an in-depth look into the cast.
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