Alife Hi-tops £20!! @ Size, Birmingham

I don't really know what's going on here! I was stunned to find the highly respected, New York streetwear label ALIFE on sale for £20!
(I couldn't take a photograph of the shoes in the store so you will just have to take my word for it). Usually these would be retailed within the region of £100-£150 (RRP) especially this 'all-over' model which is more limited than the standard colourways. http://www.wellgosh.com/acatalog/Alife_Everybody_High_Wine.html

Have Size? Birmingham gone and hired an ex-British banker to mark up their stock?

If you are a fan of the Alife brand or street wear or fancy bagging a bargain or fancy making a cheeky little ebay profit then i definately advise you go down to Size? Birmingham and check out their 'recession-conscious' footwear sale. They also had the other red/white colourway also for £20 and many other big brands such as Pointer, Nike, Clae and Reebok also for around £20-£25. It's a steal!

This can't be good for Alife's brand image within the UK market which it is fairly unkown to, in comparison to the synonymous repect with the brand name in the US. Pricing (supposedly) high end, market leading brands at the same price as Primark can be detrimental to the brand and its price&quality reputation since we tend to always see high price as high quality as consumers. £20 for a pair of Alife trainers isn't speaking true to the brand image or helping it gain the same type of respect that it has across the Atlantic in the US market. I feel that there is real potential for this brand to grow in the UK especially with the growth in retro, ultra-individual, ghetto-chic trends we are currently seeing at the moment especially in streetwear.

> Get Alife here.