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Friday, 19 March 2010

SS10 VM Geek chic/90's Prep - DKNY, River Island, Topman

Embrace the martian...

More visual trends, this time within the universe of menswear...
I have noticed a strong influence of space and 90s preppy-American, Seattle style space visuals within current visual merchandise.
Places where I have seen the space theme just land are:
Nottingham Contemporary 'Star City Exhibition'
Star Wars X Adidas Collaboration
River Island, Birmingham
Topman, Birmingham
DKNY, Birmingham
3 White Walls Gallery 'Space Lands Exhibition', Birmingham


A key menswear VM trend, from what I saw in Birmingham specifically, orbited around the idea of alien invasion and space theme. The 3 White Walls Gallery was running a great exhibition called 'SPACE LANDS' by Paul Freeman, coincidentally, which I thought had some really nice photographs which could be used (within in-store promotion, lookbooks, VM etc) by brands which are carrying this message.

DKNY were portraying this theme with the words 'Just Landed' used in their shop window. There was a sense of delivery/industry with packages containing clothes, slightly deconstructed and damaged, perhaps dropped of by a couple of fashion conscious aliens (or am I talking out of Uranus!) The use of a green strobe light within the dark back drop looked different but would have been more exciting with several rather than just the one.

River Island.

Topman.
KiD CuDi - Man on the Moon (The Anthem)
Kid CuDi - Enter Galactic

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