WELCOME. TO. THE. FUTURE. This advertisement caught my attention because of the use of video animation within an averagely boring, unexciting shop window. Brands using video is becoming more and more frequent as a form of 'conversational marketing' and being more intriguing to the consumer rather than normal, one dimensional, print advertisements. This Carphone Warehouse example was also more interactive becuase of the wording of the promotion ("Touch To Play") and the animation also read "choose the colour of your life" which is also more personal and collaborative with the consumer. How long untill there is video advertising inside magazines/brochures/lookbooks!?
Fashion brands are becoming increasingly video-savvy with the increase of catwalk streaming to their websites/blogs showcasing seasonal catwalks and fashion shows.
The Burberry Autumn Winter 2010 streaming was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users. (For further reading click here). In a fitting tribute to Mr. McQueen’s futuristic fashion vision from last September, more brands than ever before experimented with live-streaming, digital innovations and new e-commerce models for their Autumn Winter 2010 catwalks, in respect of a true innovator and forward-thinker.
Alexander McQueen digital tribute at OnOff, London. Source: The Business of Fashion
No comments:
Post a Comment
Note: only a member of this blog may post a comment.