Very Viktor & Rolf SS10. It looked like a flowerbomb had just exploded in the shop window.Nice use of layering and transparent oversized flowers with pastelle blocks of colour on top of the mannequins.
Bang on Spring 2010 as we expect and love of Topshop.Oh whAt'S thIS?
Above is the shop window of Oasis, inside the Bullring, which I thought had adapted a nice take on the 'floral'_'pastel'_'fairytale' theme I was seeing a lot of in Birmingham, particuarly within the mid-market retailers of womenswear. The stencil style wrapping around the shop sign and intertwined with the main board made more of an impression than focussing mainly on mannequins and product. The store was also using the oversized 'Book of Charms' feature to show off the current collaboration with textile designer Vanessa Harrington which is part of the current movement by the brand to support British textile talent. It all looked very delicate, dainty and floral which may have some connection to the release of Tim Burton's new take on Alice in Wonderland, since everyone seems to be jumping on this b(r)and-wagon. Also the backing of British talent ties in nicely with the idea of brands looking to fullfill the 'new consumer' needs of a local, honest brand image. sweet like tropicana.
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